You sneaky you. Looking for extra clues eh?

Ashlynn, as the person creating the game, exists as a separate entity to the In World Ashlynn, who will never be able to make posts here, as they have access to actual social media, and as they control the true posts for the outside world (mostly).

Only posts marked with #alternaterealitygame on instagram have Ashlynn in character as In World Ashlynn (although clues can be found inside normal posts on platforms other than instagram)

The individual characters can sometimes influence the posts, by adding secret notes or codes to the images, or replacing/altering them in some other way. In the canon of the world, some other force has created this platform for the other characters to make their thoughts known.

The characters cannot see what each other have posted to this platform. The characters can see the public facing social media as it appears to you.
Ashlynn is unaware of this platform and therefore is unaware of the happenings here.

Feel free to keep playing along. There'll be mini-missions or other lore related happenings every month (hopefully), with two larger playthroughs each year. Have fun!